At T-Mobile, I help lead brand design and video work across a range of marketing initiatives, including campaigns, partnerships, advertising, and executive comms. My role focuses on shaping creative direction, testing new storytelling formats, and contributing to work designed to show up with clarity, relevance, and cultural impact.
I oversaw all creative for Zulily and led a team of associate creative directors, art directors, designers, writers, and managers in pursuit of evolving Zulily’s brand experience, and making engaging retail content for current and new customers.
I led creative for Nordstrom social channels. In addition to developing the strategy, I produced content, resulting in an increase in online engagement and social media followers by 62%. I produced content for Nordstrom’s main channels as well.
I created Selany, a unisex clothing brand inspired by travel. I led all creative conception and execution from beginning to end, including design, branding, vendor relationships, web design, e-commerce management, art direction and social media strategy.
