I oversaw all creative for Zulily and led a team of associate creative directors, art directors, designers, writers, and managers in pursuit of evolving Zulily’s brand experience, and making engaging retail content for current and new customers.
During my time at T-Mobile, I helped design a wide range of exciting and challenging projects including social, cross brand collaborations, advertising campaigns and also introduced and tested several branded video series for Facebook and YouTube.
I led creative for Nordstrom Men’s social channels. In addition to developing the strategy, I produced content, resulting in an increase in online engagement and social media followers by 62%. I produced content for Nordstrom’s main channels as well.
I created Selany, a unisex clothing brand inspired by travel. I led all creative conception and execution from beginning to end, including design, branding, vendor relationships, web design, e-commerce management, art direction and social media strategy.
